Bethel + Pauahi Unstructured Hats

Bethel + Pauahi unstructured six-panels available in colors Mango, Lilikoi, Charcoal Grey and Chambray. Our cross street names in raised white embroidery on the front and Chinatown Honolulu on the back. Lightweight cotton material for those hot summer days... Read More...

Chinatown & Bethel + Pauahi Gold

Our Chinatown and Bethel + Pauahi design laced in gold link will be available in-store on First Friday on women’s and men’s black and white tees and tanks. These designs are in-store exclusive only. Photo Melanie Tjoeng Model Natasha Abe... Read More...

About The Goods • Nēnē Goose

After years of searching for the perfect icon, we found ourselves identifying the most with this Hawaiian land bird. Like the Nēnē Goose, we are exclusively found in Hawai’i and do not wholesale nor distribute to retailers, everything is in-house. We’ve adapte... Read More...

New Flagship • 1145 Bethel Street

We’re excited to announce that we are now located at 1145 Bethel Street in Chinatown next to JJ Dolan’s. Funny story, when we moved from Aiea to town, Chinatown was the first place we looked for a spot. Crazy how things can come full circle. Mahalo to every... Read More...

New Year, New Location

We're happy to announce that we will be moving in 2017. We will be closing our McCully St location at the end of the month 12/31 (NYE) 11a-3p and will be having a massive moving sale with up to 80% off select brands (HLZBLZ, Thing Thing, Zanerobe, Herschel, e... Read More...

Taking About The Goods Online

When we opened 4 years ago it was important to us to always have that face-to-face customer relationship and product exclusivity in-store. Over the years About The Goods has expanded, our foot traffic has grown, our supporters have moved away and told their f... Read More...