After years of searching for the perfect icon, we found ourselves identifying the most with this Hawaiian land bird. Like the Nēnē Goose, we are exclusively found in Hawai’i and do not wholesale nor distribute to retailers, everything is in-house. We’ve adapted to our living conditions as kama’aina, and we loved that “initiative” was the symbolism behind the state bird.
We started About The Goods because we felt a void of clothes we wanted to wear and clothes that actually fitted us the way we wanted it to so we decided to fill that void ourselves.
On the front of the tee you have our interpretation of the Nēnē Goose and on the back you have the numbers 50.